Final Digipak and Poster

This is my final digipak, CD designs and poster I have created using Photoshop.

Digipak Process

This shows the process my digipak has gone through from start to finish.  I am very pleased with my final piece as it includes the conventions of a digipak and of my artist's genre.

First draft:

Second draft:

Third draft:

Fourth draft:

Final piece:

Digipak Feedback #3

We presented our updated versions to the class and received further feedback from our teacher and classmates.  They all liked the developments I have made and think it conveys my artist's style and genre well.  However, they had minor changes to suggest for me to improve it further.  This included lightening the back cover photograph as it was slightly darker than the others.  They also found the artist's name difficult to read on the front cover, yet liked the font I chose.  I intend to fix this by adding an outline and drop shadow to the text to make it more legible.  Finally, I also need to add my record company logo onto my digipak and poster, as well as making my album image slightly smaller on my poster, and then I will have completed my two pieces.

Digipak & Poster - Second Draft

These are my most updated versions of my digipak and poster, with my recently added CD designs.

Digpak & CD Designs

Poster

Digipak Feedback #2

We showed our updated digipaks to the class with the changes we had made since our last feedback session.  Due to including more edited studio photos of my artist and more information on the digipak, I received much more positive feedback.  I think my digipak fits my genre better than before, and feel I only need to make final minor changes to it.  Here are some of the sheets I was given:

Digipak Plan

For my digipak plan, I started with a template I found online.  I printed this out and did rough sketches for what I wanted to include, incorporating the indie/pop conventions such as drawings of my artist to sell their image and locations associated with them.

Here is the drawn plan:

-Insert image-



I then developed this on photoshop, using the same template but images I found online.  

I think this is a great starting point for my digipak and hope to be able to take similar images at my first test shoot.

Digipak Analysis

Slide 2:
The genre of Rihanna’s music is pop.  This is shown by her being the focus of the images, a convention of the pop genre to promote and sell her image to fans.  The use of bold colours makes the digipak vibrant and eye catching, also another pop genre convention.  These vivid colours can also relate to the album’s title ‘Loud’.  Rihanna has bright red hair and lipstick to match, with red connoting love, passion and danger.  This image is an extreme close up of her face for the front cover, which with the hair and make-up appears more mature and seductive, therefore suggestive of her personality.  However, the image inside and the images on the discs includes roses, connoting love, which softens her seductive look and implies she is more girly and innocent.  Her name appears on the album in a small, plain font that doesn’t stand out particularly well, however she is a well established artist and will be recognised by the images of her.  The unique selling point of this digipak is that it includes two disks, giving extra features such as bonus songs to the audience.

Slide 4:

The XX are an indie/pop band.  The conventions of indie CD covers and digipaks often don’t include an image of the artist or band, and something more obscure.  The XX digipak does this, only using ‘X’s for the bands name in substitution for images.  This makes the band name and logo memorable.  The use of just ‘X’s and the simple contrast of black on white and vice versa makes the digipak very simple, which also makes it look clean cut and neat.  This could suggest the bands music further, as their sound tends to be slower than most indie/pop music and is quite calming.  The unique selling point within this digipak is that it includes more than one disk.

Slide 5:

The genre of Evanescence is rock, and the digipak clearly represents this by the colours used.  The colourisation is a deep blue/black with white.  The lighting and contrast is harsh, reflecting the heavy music and darker themes of the band’s music.  The digipak includes images of the whole band, but the focus is on the lead singer Amy Lee, with her being on the front cover and in the middle of the group picture.  As she is the lead singer, she is the main selling point of this band, and the fact that female fronted rock bands are not as common as male fronted bands.