History of Music Videos

In the 1990s it became common to use long takes with steadicams and a lack of edits, such as with The Verve's video for Bittersweet Symphony.  Split screens and fast cut montages were also quite popular.

Cinematography

Meanings of songs are often created by the various camera shots and movements within a music video.  Camera movement often follower the artist's performance as they sing or dance, and depending on the speed or shot type it can convey various moods.  Close-ups are also frequently used to show the artist, hoping to promote and sell their image (Goodwin).

Editing

Music videos often are split into two parts, the performance of the artist and the narrative.  These are usually intercut with each other, linking the lyrics and visuals (Goodwin).  This can allow for a varied pace and mood, depending on the length of these shots and when the footage is changed.  This is further emphasised by transitions added between shots.  Filters are often also used to relate to specific genres.

Development of Technical Codes

Due to the advancement of technology, music videos have significantly developed over time.  This has been particularly due to using portable cameras which can film in colour, allowing for pop artists to create music videos quicker and cheaper rather than the more expensive and longer process of using film.  The development of special effects and green screens have also impacted music videos, meaning artists can be more creative with their videos.