- Music videos illustrate genre characteristics.
- There is a relationship between the lyrics of the song and the visuals within the music video.
- There is a relationship between the music and the visuals within the music video.
- A significant amount of close-ups of the artist are included to promote their music and image.
- There is a notion of looking within the video, particularly with voyeuristic treatment of women, sexualising and objectifying them.
- Intertextual references are included, often relating to other music videos, films and TV programmes.
Intertextual references.
Intertextual references are often split into three categories.
Homage
Most artists are inspired and enjoy other artists' work, or particular TV shows and films. Including intertextual references within their music videos is the highest form of flattery. An example of this can be found in the Echosmith music video 'Come Together'. The music video is an intertextual reference to the film The Breakfast Club.
Pastiche
Artists like to make a statement. Pastiche allows them to use images of one text to make a comment about another. That can be political.
Parody
When an intertextual reference is a parody, it is simply mocking it and making fun of it. Bowling For Soup are a very comical band and often mock people in their videos. For example, their music video for 1985 features the band performing as many other artists and bands.
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