tag:blogger.com,1999:blog-31835456459451467302024-02-19T10:45:18.504+00:00A2 Media BlogLucy Hortonhttp://www.blogger.com/profile/17155722947209810483noreply@blogger.comBlogger65125tag:blogger.com,1999:blog-3183545645945146730.post-71919642465965518192015-03-26T22:00:00.000+00:002015-03-27T22:37:26.502+00:00Evaluation - Part 4<h3>
<u><span style="font-family: Trebuchet MS, sans-serif;">How did you use media technologies in the construction and research, planning and evaluation stages?</span></u></h3>
<iframe allowfullscreen="" frameborder="0" height="400" mozallowfullscreen="" src="https://prezi.com/embed/minagtkp7ouc/?bgcolor=ffffff&lock_to_path=0&autoplay=0&autohide_ctrls=0#" webkitallowfullscreen="" width="550"></iframe>Lucy Hortonhttp://www.blogger.com/profile/17155722947209810483noreply@blogger.com0tag:blogger.com,1999:blog-3183545645945146730.post-29569300826332072015-03-26T09:58:00.000+00:002015-03-27T12:32:08.901+00:00Evaluation - Part 3<h3>
<span style="font-family: Trebuchet MS, sans-serif;"><u>What have you learned from your audience feedback?</u></span></h3>
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<span style="font-family: Trebuchet MS, sans-serif;"><u><br /></u></span></div>
<iframe allowfullscreen="" height="540px" mozallowfullscreen="" seamless="" src="http://app.emaze.com/@AOQZLTQT/evaluation---part-3" webkitallowfullscreen="" width="960px"></iframe><a href="https://www.emaze.com/" target="_blank"><img alt="Powered by emaze" src="//resources.emaze.com/mypres/css/images/embed.png" style="border: none; margin: 5px;" /></a>Lucy Hortonhttp://www.blogger.com/profile/17155722947209810483noreply@blogger.com0tag:blogger.com,1999:blog-3183545645945146730.post-70297863936848747652015-03-24T22:00:00.000+00:002015-03-27T13:10:19.443+00:00Evaluation - Part 2<h3>
<span style="font-family: Trebuchet MS, sans-serif;"><u>How effective is the combination of your main product and ancillary texts?</u></span></h3>
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<span style="font-family: Trebuchet MS, sans-serif;"><u><br /></u></span></div>
<div>
<span style="font-family: Trebuchet MS, sans-serif;">To make this part of my evaluation more visually pleasing, I decided to record my answer and use a green screen to show my main product and ancillary texts as I discuss them. This is something new we learnt to do this year, which I find interesting to use for analysing texts.</span></div>
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<h4>
<span style="font-family: Trebuchet MS, sans-serif;"><u>Green Screen Recording:</u></span></h4>
<div>
<br /></div>
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/NVcqgMx5O_w" width="420"></iframe>
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<span style="font-family: Trebuchet MS, sans-serif;"><br /></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><br /></span></div>
<h4>
<span style="font-family: Trebuchet MS, sans-serif;"><u>Script:</u></span></h4>
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<span style="font-family: Calibri; font-size: 14pt;">I wanted to have consistency between my
main product of the music video and ancillary texts of the digipak and poster,
with the main focus to be the artist and her distinctive style. To do
this I used the same setting of the drama studio, costume of the black lace
flowy dress, and make-up with bold red lips for the three different pieces.
I used bright white lights to create a spotlight against the black
background and framed my artist in the centre to make her the focus of the
pieces, almost acting as a halo around her.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Calibri; font-size: 14pt;">I emphasised the vintage costume and
make-up further by editing the products, using the 'interview' filter on Bullet
Looks for my main product, and using a tutorial I found on YouTube to create a
vintage effect on Photoshop for my ancillary texts. This costume, make-up
and editing conveys the unique elements of my artist, which is a convention of
the indie/pop genre.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Calibri; font-size: 14pt;">To continue with this vintage image of my
artist, I initially chose fonts similar to a typewriter for my ancillary texts.
However, they looked out of place against the bold images of my artist,
and I decided to change this and use a simpler font. I chose a serif font
and spaced out the letters, which seemed more professional and added to the
unique aspects of my artist. I made the font white to contrast against
the black background, which meant it was more legible.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: Calibri; font-size: 14pt;">I originally intended to have various
images such as Polaroid photos and a map and images of London for the inside
panels of my digipak, yet changed this to single images of my artist. I
did this as she is intended to be a new emerging artist and the focus should be
on her to promote and sell her image, relating to Goodwin's theory.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Calibri; font-size: 14pt;">For my CD designs, I edited the CDs to
look like vinyls to link with the vintage elements of my artist's image.
I placed an image of my artist in the middle of both of these CDs,
similar to vinyls I had researched, which was the same image placed on the
panels behind the CDs. The fact I included two CDs instead of just one
also gave my digipak extra content, emphasising the special collector's item
idea of this ancillary text as well as the individuality of my artist, which
would mean more sales for my artist.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Calibri; font-size: 14pt;">Posters advertising albums often feature
the front cover of the album as the main image, or an image of the artist with
a smaller image of the album cover. I
opted for the second of these choices, continuing with the bold single image of
my artist and placing an image of the album cover in the bottom right hand
corner, as people tend to read left to right.
I also used the same font, attempting again to link the ancillary texts. To further promote the artist, I included
social media logos of Facebook, Twitter and Instagram like on the digipak. This makes her accessible on more than one
platform, particularly with younger people in their teens and twenties who are
familiar with this technology, which are my target audience.<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: Calibri; font-size: 14pt;">Overall, I think my main product and
ancillary texts link together well. They all convey clear conventions of
my indie/pop genre, mainly due to the setting, costume and make-up. There is also significant focus on the artist
and her image, which reinforces Goodwin’s theory. I think they communicate key aspects of
conventions of the type of ancillary texts they are, such as the digipak with
different panels that link and extra material to make it more of a collector’s
item. Due to all of these factors, I
think my media product and ancillary texts would be very successful with my
target audience.<o:p></o:p></span></div>
<!--EndFragment--></div>
Lucy Hortonhttp://www.blogger.com/profile/17155722947209810483noreply@blogger.com0tag:blogger.com,1999:blog-3183545645945146730.post-37680344947287538632015-03-24T09:59:00.000+00:002015-03-30T00:29:47.475+01:00Evaluation - Part 1<h3>
<span style="font-family: Trebuchet MS, sans-serif;"><u>In what ways does your media product use, develop or challenge forms and conventions of real media products?</u></span></h3>
<div>
<span style="font-family: Trebuchet MS, sans-serif;"><u><br /></u></span></div>
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<span lang="EN-US" style="font-family: Trebuchet MS, sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">When creating my music artist, I
wanted them to be a female pop artist, as they are well received within
mainstream music and I thought having a solo artist would make production
easier due to having to rely on less people.
After researching into the pop genre, I realised that it was very broad
and included sub-genres, such as indie/pop and pop/rock. I wanted my artist to appear more unique and
artistic than most pop artists do, therefore researched into artists such as
Florence and the Machine, Lana Del Rey and Kyla La Grange. These three artists fit into the indie/pop
sub-genre and are similar to what I had originally wanted my artist to be like,
therefore I chose to focus on this sub-genre.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Trebuchet MS, sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">After this initial research, I looked
further into the indie/pop genre and style.
I found, like mainstream pop, that the main focus is on the artist’s
image, particularly their costume and make-up.
However, unlike mainstream pop, indie/pop artists appear to be more
artistic and quirky. This is conveyed
through their clothing, which tends to be vintage inspired or quite eccentric,
such as wearing long flowy dresses like Florence Welch from Florence and the
Machine. This is a huge contrast to the
mainstream pop conventions, which has a focus on fashion of a different
type. This tends to include brighter and
more colourful clothing, which can also be quite revealing at times. For these reasons, I chose costumes from
stores that are associated with these indie/pop conventions and are considered quirkier
and more ‘indie’, such as Urban Outfitters.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Trebuchet MS, sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Taking these conventions into
consideration, I began to create my own music artist. At first I struggled with naming my artist,
as the existing artists I researched all had unique and artistic names, such as
Lana Del Rey and Kyla La Grange. I
eventually decided on ‘Deedee & The Darkside’, as I thought this was
similar to the style of existing artist names like Florence + The Machine and
Marina and the Diamonds, but also sounded original and quite unusual,
particularly with the spelling of ‘Deedee’.
I decided my primary target audience would be females aged 15-25 to fit
with the young image of my artist, making her music more relatable.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Trebuchet MS, sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">I conveyed this sense further
through the narrative within my main product of the music video, which featured
the storyline of love, specifically a relationship ending, which is
stereotypically associated with females and the pop genre.
I cast a girl the same age as my artist to again fit with this target audience
age. However, a significant part of the
music video is performance based, featuring my artist. The main product of the music video and
ancillary texts of the digipak and poster focus on the artist and her style, making
her a selling point, therefore I included shots of her from various angles and
photographs in different poses. This
relates to Goodwin’s theory of promoting and selling the artist’s image.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Trebuchet MS, sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">I intended to match the visuals
of my music video to the pace of my song.
The song I chose was ‘Dog Days Are Over’ by Florence + The Machine,
which changes pace frequently but is overall quite energetic. I chose to shoot stylized long takes of my
artist’s performance for the slow beginning and bridge. I shot this in a studio with bright lighting,
a typical indie/pop music video setting for performance pieces. However, this studio was black in comparison
to white studios usually used, which suited the artistic look of my artist
better. The title and lyrics of my song
are quite obscure, allowing for many interpretations of the meaning, therefore
giving me creative freedom when drafting ideas.
However, I kept to the indie/pop conventions of the setting of a park
for my narrative. This also meant it was
easier during production as it was a public place and I was not restricted with
obtaining permission to film. Despite
this, shooting was sometimes difficult due to unsuitable weather conditions and
trying to avoid having people in the background of shots.<o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Trebuchet MS, sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">My idea was to show a girl
reminiscing over and then moving forward from a past relationship. I included shots of her holding and looking
at items relating to romance, such as flowers, a heart teddy and heart balloon,
as well as photos of her and a boy on her phone. I filmed these shots on overcast days in the
park and I filmed the rest of the footage of her throwing and dropping the
items while she ran on sunny days, using pathetic fallacy to convey the sense
of her moving forward. These brighter
shots were shown when the song appears to pick up pace slightly, after a
dramatic pause in which I included no footage. I also featured the notion of looking, an element of Goodwin's theory, during some of my narrative as the girl looks through photographs on her phone.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Trebuchet MS, sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Fashion is a key part of an
artist’s image and they often have more than one outfit in music videos,
therefore I tried to follow this idea.
My artist had a few different costumes to show this convention, each
with a different purpose. My first
costume, used for my music video, digipak and poster, was a black full length
sheer lace dress. I used this as I felt
it was the most striking and conveyed her unique style well. I shot the beginning half of the performance
using this, as I felt this half was more dramatic and heartfelt, and the
boldness of the outfit helped show this.
I also included slow motion shots of the artist spinning and dancing in
this outfit as an intertextual reference to the original music video for the
song, which worked well due to the flowy and eccentric look of the dress. The second costume was a black top with a
floral maxi skirt, as florals are often associated with the indie/pop
genre. I kept this costume solely for
the footage of my artist clapping in time with the song, linking with Goodwin’s
theory of relating the music and visuals.
I tried to emphasise the change within the song when it seems to pick up
pace by including shots of my artist wearing yet another costume, clothes that
were much lighter such as a kimono, which is again quite quirky. My artist also moved and danced more when
miming this second half of the song to convey the cathartic feeling of it. In addition, during the final energetic
chorus I overlaid the footage of my artist in the lighter costume with the
footage of the floral maxi skirt costume as she clapped to further convey this
powerful mood.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="font-family: Trebuchet MS, sans-serif;">Overall, I definitely feel my
media products use forms and conventions of real media products, as I have
drawn a lot of inspiration for my music video, digipak and poster from
researching existing examples of these pieces.
I have also attempted to include theorists within my work, such as
Goodwin’s analysis of music videos, as well as common conventions of my
indie/pop genre, such as costume and setting.</span><o:p></o:p></span></div>
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Lucy Hortonhttp://www.blogger.com/profile/17155722947209810483noreply@blogger.com0tag:blogger.com,1999:blog-3183545645945146730.post-62591635217534142162015-03-23T10:22:00.000+00:002015-03-25T10:50:53.736+00:00Evaluation Planning<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: Trebuchet MS, sans-serif;">I decided to plan my evaluation by breaking down the questions into simpler versions and adding notes for what to include when answering each one.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmtos2iSyasPMUmvmpCxFaLWp9gMKNat1fptl-pbfI0in5S2p16AhBb6ZtYfhMuFKUBndg0X7eOOv9PV86nWewKFUClTobit9vS_52lof3z2Iir222c0TQpHHhSucOwgP8D9R-Jq4Lz-0/s1600/Evaluation-Planning_3ojjtllw.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmtos2iSyasPMUmvmpCxFaLWp9gMKNat1fptl-pbfI0in5S2p16AhBb6ZtYfhMuFKUBndg0X7eOOv9PV86nWewKFUClTobit9vS_52lof3z2Iir222c0TQpHHhSucOwgP8D9R-Jq4Lz-0/s1600/Evaluation-Planning_3ojjtllw.jpg" height="598" width="640" /></a></div>
<br />Lucy Hortonhttp://www.blogger.com/profile/17155722947209810483noreply@blogger.com1tag:blogger.com,1999:blog-3183545645945146730.post-38540549542210110282015-03-22T09:12:00.000+00:002015-03-25T10:51:06.801+00:00Final Cut<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/cHRywe759d8" width="420"></iframe>Lucy Hortonhttp://www.blogger.com/profile/17155722947209810483noreply@blogger.com0tag:blogger.com,1999:blog-3183545645945146730.post-54496092594951045732015-03-21T09:00:00.000+00:002015-03-26T19:58:05.194+00:00Filming/Editing #7<span style="font-family: Trebuchet MS, sans-serif;">To finalise my music video, I tidied up any cuts, made sure everything was in sync, and corrected any colouring or filters.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span><span style="font-family: Trebuchet MS, sans-serif;">I also laid over footage of the end part of my performance in the lighter costume with footage of me clapping while framed in various positions. I think it was successful in the build up to the end of the song and the final energetic chorus as there is a lot happening visually.</span><br />
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Lucy Hortonhttp://www.blogger.com/profile/17155722947209810483noreply@blogger.com0tag:blogger.com,1999:blog-3183545645945146730.post-77256567104004394702015-03-20T09:11:00.000+00:002015-03-25T10:51:28.614+00:00Fifth Draft<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/ZCb3g0uK664" width="420"></iframe>Lucy Hortonhttp://www.blogger.com/profile/17155722947209810483noreply@blogger.com0tag:blogger.com,1999:blog-3183545645945146730.post-941876055068188902015-03-20T09:00:00.000+00:002015-03-25T23:49:57.171+00:00Filming/Editing #6<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: Trebuchet MS, sans-serif;">After feedback, I reshot my performance pieces for the end of the song. For my costume I dressed in lighter clothing, wearing a kimono which emphasised my movements, and wore brighter make-up, such as a lighter shade of red lipstick in comparison to the previous dark red. I also tried moving more when singing, particularly with hand, arm and head movements to fit with the energetic end chorus.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4wgMiDTPoZSRiZxpdwzmQf6HeZ8u7lSHfdn_NSDAhURsdq4zUnpsGfus3-Nmre3cmixR-K06WM31EvshWw58QjgUb2nVuP7egnW_-7fJtRgsnoQCu3fWIkAMLh-Nih78EiCsLFxAARBs/s1600/Screen+Shot+2015-03-25+at+23.24.36.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4wgMiDTPoZSRiZxpdwzmQf6HeZ8u7lSHfdn_NSDAhURsdq4zUnpsGfus3-Nmre3cmixR-K06WM31EvshWw58QjgUb2nVuP7egnW_-7fJtRgsnoQCu3fWIkAMLh-Nih78EiCsLFxAARBs/s1600/Screen+Shot+2015-03-25+at+23.24.36.png" height="175" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLVcSMQbw4zIYoe9Y4J5ckagM7KtN7Fic6Q1ZH0agGa07Zkhba7FkCKpQDgNhwdav5A1-2T0ypyNW-1c_jwU3a2obwfMm5MJaPib2-p1CRuGnlagSY6tGfA1i-b_MTuifSeIzUmEEqQBc/s1600/Screen+Shot+2015-03-25+at+23.00.52.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLVcSMQbw4zIYoe9Y4J5ckagM7KtN7Fic6Q1ZH0agGa07Zkhba7FkCKpQDgNhwdav5A1-2T0ypyNW-1c_jwU3a2obwfMm5MJaPib2-p1CRuGnlagSY6tGfA1i-b_MTuifSeIzUmEEqQBc/s1600/Screen+Shot+2015-03-25+at+23.00.52.png" height="175" width="320" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;">I also added in some cross dissolves to make the transitions between the clips more visually pleasing, rather than just using simple cuts throughout the video. All of these changes were to try and convey the change in mood within the song, as well as matching with the cheerful ending to the narrative.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZyZdXfE7EncI1sHHDnblXBE2JVpz5GzfpVe_0t8UGO2DUUKJRWYzIypbWNwMLfAo_3hSGNAtgY55Dk2ASFalQQURTyk_tqVuVt5xMmXDSWo5phtBKYF47wPVlKzuoaOi-dTMOsuHMpdQ/s1600/Screen+Shot+2015-03-25+at+23.23.21.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZyZdXfE7EncI1sHHDnblXBE2JVpz5GzfpVe_0t8UGO2DUUKJRWYzIypbWNwMLfAo_3hSGNAtgY55Dk2ASFalQQURTyk_tqVuVt5xMmXDSWo5phtBKYF47wPVlKzuoaOi-dTMOsuHMpdQ/s1600/Screen+Shot+2015-03-25+at+23.23.21.png" height="175" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzwZ8ogSWStlkLXjLJDbFMTmuLpErB5VkSO9VfexpUCC1aK1SIQlwN2DyErfOUvn7IcOW4k_8iHmlv8tY1BA1hSSv5IQ6PHF6zKOqD9FeLSl8LQy_0pbSx7jO5h7zCB22mEG7gPBeY8Ak/s1600/Screen+Shot+2015-03-25+at+23.25.38.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzwZ8ogSWStlkLXjLJDbFMTmuLpErB5VkSO9VfexpUCC1aK1SIQlwN2DyErfOUvn7IcOW4k_8iHmlv8tY1BA1hSSv5IQ6PHF6zKOqD9FeLSl8LQy_0pbSx7jO5h7zCB22mEG7gPBeY8Ak/s1600/Screen+Shot+2015-03-25+at+23.25.38.png" height="175" width="320" /></a></div>
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Lucy Hortonhttp://www.blogger.com/profile/17155722947209810483noreply@blogger.com0tag:blogger.com,1999:blog-3183545645945146730.post-86944258681162340742015-03-19T14:00:00.000+00:002015-03-27T00:24:37.826+00:00Music Video Feedback<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: Trebuchet MS, sans-serif;">We screened our nearly finished music videos and received feedback sheets on the developments we had made. Here is some of what I received:</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">These feedback sheets show I have made significant improvements to my music video, particularly with adding and developing my narrative and including elements of Goodwin's theory. For example, the link between visuals and lyrics, as well as visuals and music. I think I need to make minor changes such as including transitions between shots to make it more visually interesting. I also hope to adapt the ending so it builds more as the song does, possibly including more cuts, then I think it will be complete.</span>Lucy Hortonhttp://www.blogger.com/profile/17155722947209810483noreply@blogger.com0tag:blogger.com,1999:blog-3183545645945146730.post-58336648753701966862015-03-19T09:11:00.000+00:002015-03-25T10:51:51.675+00:00Fourth Draft<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/icjtW2ikCOo" width="420"></iframe>Lucy Hortonhttp://www.blogger.com/profile/17155722947209810483noreply@blogger.com0tag:blogger.com,1999:blog-3183545645945146730.post-3601592179909788502015-03-19T09:10:00.000+00:002015-03-25T22:55:37.814+00:00Filming/Editing #5<span style="font-family: Trebuchet MS, sans-serif;">For my ending two shots, I wanted to have my actress featured with a sunset behind her, as I thought it would convey the happy and relieved tone at the end of the song. However, I did struggle due to bad weather. Luckily, we waited until there was a day with a sunset of yellow, pink and purple tones, exactly what I had wanted for the footage. We met and filmed at the original park location at Danson Park, and captured the two end shots I had planned. I then edited the final shot to fade out along with the song.</span><br />
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Lucy Hortonhttp://www.blogger.com/profile/17155722947209810483noreply@blogger.com0tag:blogger.com,1999:blog-3183545645945146730.post-31327767010381371772015-03-19T09:00:00.000+00:002015-03-25T22:53:25.451+00:00Filming/Editing #4<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: Trebuchet MS, sans-serif;">I did some more filming at Greenwich Park, but waited until a day with better weather so it was sunny. I wanted to use this for the second part of the song, after the slow bridge, as the song picks up pace and becomes more cathartic. Therefore, I thought the bright sunshine would convey happiness and show the change of the narrative when the girl overcomes her past.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">To further develop the narrative, I filmed the girl looking at and then later deleting pictures of her and a boy on her phone. This shows the relationship and then signals the change in tone once she has started to move on from it. I edited the footage of her locking her phone and the screen turning from the image of the couple to black in time with the line 'The dog days are over', to suggest the relationship is over.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">I also shot footage of me clapping along to the song from slightly different angles, framed in different places. I originally tried dancing while clapping, similar to the original video for the song, yet found this was not successful as I had hoped, therefore changed to this idea of cuts of these various shots. It also relates to Goodwin's theory of linking the music with the visuals as the cuts are in time with the clapping. When there is a break in the song after this moment, I intentionally left it black to fit with and emphasise the build up before the final energetic chorus.</span><br />
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<br />Lucy Hortonhttp://www.blogger.com/profile/17155722947209810483noreply@blogger.com0tag:blogger.com,1999:blog-3183545645945146730.post-62649543160296492282015-03-18T09:11:00.000+00:002015-03-25T10:52:00.712+00:00Third Draft<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/Phg7_c5c0ZQ" width="420"></iframe>Lucy Hortonhttp://www.blogger.com/profile/17155722947209810483noreply@blogger.com0tag:blogger.com,1999:blog-3183545645945146730.post-7617806977853414582015-03-18T09:00:00.000+00:002015-03-26T10:43:50.440+00:00Filming/Editing #3<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: Trebuchet MS, sans-serif;">I decided to refilm my narrative using a different location. I chose Greenwich Park, as I thought it had a more romantic element to it due to aspects such as the band stand. I also included another prop for the actress to drop as she runs, red flowers, as this is another connotation of love and relationships.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">When editing, I also used Bullet Looks to add an effect called 'Interview' onto my footage, which added a softer look and pink tones to the shots, as well as highlighting the subject well. I think this emphasises the theme of romance within my narrative.</span></div>
Lucy Hortonhttp://www.blogger.com/profile/17155722947209810483noreply@blogger.com0tag:blogger.com,1999:blog-3183545645945146730.post-17769016448164891662015-03-17T09:10:00.000+00:002015-03-25T10:52:17.234+00:00Second Draft<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/L7Hnm-8kNfs" width="560"></iframe>Lucy Hortonhttp://www.blogger.com/profile/17155722947209810483noreply@blogger.com0tag:blogger.com,1999:blog-3183545645945146730.post-65747102346750418462015-03-17T09:00:00.000+00:002015-03-25T22:43:20.193+00:00Filming/Editing #2<span style="font-family: Trebuchet MS, sans-serif;">I continued with filming my performance pieces in the drama studio. I tried brighter lighting and a side shot, which I thought was more interesting, and tried cutting between this footage more to keep with the pace of the song.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">I also filmed some of my narrative, about a girl getting over a past relationship and moving forward in her life, conforming to the indie/pop genre conventions and using the setting of a park. I used Danson Park, a park nearby to me and my actress to make meeting to film easier.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">The actress I used was my friend Daisy, as I knew she would be reliable when organising to film. Her make-up and costume were simple and quite plain, as even though the narrative is important, with indie/pop music videos the artist's performance is the main focus, and I wanted to follow this convention.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">I included further elements of Goodwin's theory, relating the lyrics and visuals, by using footage of the girl running when the lyrics 'Run fast for your mother/Run fast for your father' are sung.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>Lucy Hortonhttp://www.blogger.com/profile/17155722947209810483noreply@blogger.com0tag:blogger.com,1999:blog-3183545645945146730.post-40406798084534935482015-03-16T18:00:00.000+00:002015-03-27T00:18:25.466+00:00Feedback from 1st Draft<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/Apqfny7lWJc" width="420"></iframe><br />
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<span style="font-family: Trebuchet MS, sans-serif;">There are a lot of blank spaces within my music video which I intend to fill with narrative, yet have had trouble organising to film this. However, I screened what I had so far and this is the feedback I received:</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">From this feedback, I can focus on filling the blank spaces, particularly by including more narrative so it is clearer. However, I am glad they liked the costume and lighting of my performance footage.</span>Lucy Hortonhttp://www.blogger.com/profile/17155722947209810483noreply@blogger.com0tag:blogger.com,1999:blog-3183545645945146730.post-37721184036776539182015-03-16T09:10:00.000+00:002015-03-25T10:52:30.428+00:00First Draft<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/Apqfny7lWJc" width="560"></iframe>Lucy Hortonhttp://www.blogger.com/profile/17155722947209810483noreply@blogger.com0tag:blogger.com,1999:blog-3183545645945146730.post-62577294575369509882015-03-15T14:27:00.000+00:002015-03-25T22:41:53.827+00:00Filming/Editing<span style="font-family: Trebuchet MS, sans-serif;">I started with filming my performances pieces. I used the same drama studio as I did for my digipak photographs, as I liked the black background. I also used the same lighting, using one light that acted as a spotlight. I intentionally had long, still shots of me singing, as this is a genre convention for indie/pop music.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">I also tried using warmer lighting when wearing a different outfit as indie/pop music videos contain more than one outfit, promoting their image, relating to Goodwin's theory.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Also relating to Goodwin's theory, I included footage that related the visuals to the music, such as short cuts showing me clapping along to the song. I filmed this in the white art gallery as I thought it would be a nice contrast compared to the black background of the drama studio.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">I also included intertextual references to the original music video for Dog Days Are Over by Florence + The Machine, with footage of me spinning in a flowy dress, which I then slowed down.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>Lucy Hortonhttp://www.blogger.com/profile/17155722947209810483noreply@blogger.com0tag:blogger.com,1999:blog-3183545645945146730.post-83721452559578409952015-03-15T12:18:00.000+00:002015-03-25T10:52:54.039+00:00Indie/Pop Music Video Analysis 2<span style="font-family: Trebuchet MS, sans-serif;">Lana Del Rey - Video Games</span><br />
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<iframe frameborder="0" height="400" marginheight="0" marginwidth="0" scrolling="no" src="//www.slideshare.net/slideshow/embed_code/46033442" width="476"></iframe>Lucy Hortonhttp://www.blogger.com/profile/17155722947209810483noreply@blogger.com0tag:blogger.com,1999:blog-3183545645945146730.post-17742696971687222152015-03-04T15:35:00.000+00:002015-03-04T17:57:17.240+00:00Music Video Influences<span style="font-family: Trebuchet MS, sans-serif;">I researched music videos from various genres on YouTube and created a playlist of the ones I found interesting or that gave me possible influences for my own music video. </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">One particular music video I enjoyed was Out My Mind by The Skints. This music video shows examples of Goodwin's theory, matching the lyrics with visual images within the video. For example, the line 'I call up my friends' accompanied by a girl holding a giant mobile that says 'Calling John...' towards the singer, and the lyrics 'it's 4am' with another girl holding up a clock showing that time. This is definitely something I would consider including within my video.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">I also think the use of these girls within the music video conforms to Goodwin's theory of voyeurism. The girls are there to only hold up objects that relate to the lyrics and reiterate the narrative, therefore have no other purpose than to be looked at, and they often look directly into the camera. This is reinforced by the fact they all have similar make-up on.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Another video that relates to Goodwin's theory is Cough Cough by Everything Everything. This video is cut in time with the beat and music of the song, generally making it more enjoyable to watch as this means there are quite a lot of cuts to keep it interesting. I will also consider using similar techniques when I edit my music video.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Furthermore, I found several music videos with engaging narratives and ways these narratives are shown and explained. The videos that stood out most to me were Sacrilege by the Yeah Yeah Yeahs, Breezeblocks by Alt-J.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">The Sacrilege video shows the narrative in an unconventional way. It starts with the end and gradually shows how the events happened by repeating the clips yet revealing more each time, with the story working its way backwards. For example, the couple surrounded by flames, with the next shot showing men pouring gasoline, and then the shot after showing people dragging the girl towards the unconscious man as others place wood around them.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">The narrative in the Breezeblocks video is similar as it is also revealed backwards. However, it consists of longer shots in slow motion, and the shots are literally backwards rather than jump cutting backwards like the Sacrilege video. A noticeable example is when the women throws the bottle at the man, which misses and smashes against the wall.</span><br />
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<span style="font-family: 'Trebuchet MS', sans-serif;">These narratives compel you to watch the videos and find out what has happened and the reasons for the end result which is shown at the beginning of the video. They also often change your views of the people within the videos as more is revealed.</span>Lucy Hortonhttp://www.blogger.com/profile/17155722947209810483noreply@blogger.com0tag:blogger.com,1999:blog-3183545645945146730.post-60047565980967096042015-02-24T18:45:00.002+00:002015-03-26T21:54:13.015+00:00Production Schedule<span style="font-family: Trebuchet MS, sans-serif;">I was hoping to start filming as a rough cut of our music video is due 10th December. However, as I am the artist performing within the video, I need people who are able to help me film, and have had difficulty finding times when we are both able to do this.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">However, the drama studios which I want to use for my performance pieces are free Thursday during my free lessons, so I will film certain sections during this time. I plan to film the beginning and slow middle parts of the song, using long steady takes as this conveys the genre of indie/pop music I chose. I also plan to wear the same costume and make-up from my digipak photos, as this will show a clear link and I like the style of it which I consider quite bold, similar to Florence Welch's style.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">I then plan to film my narrative over Christmas half term as this will allow me time to travel to and from the location, with the appropriate daylight to film. I am going to feature one of my friends within the narrative, allowing me to film them as I have a clear idea on what I want. Filming over the half term will also make it easier to meet up and film, particularly as we both have jobs.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>Lucy Hortonhttp://www.blogger.com/profile/17155722947209810483noreply@blogger.com0tag:blogger.com,1999:blog-3183545645945146730.post-472349032419180372015-02-07T22:58:00.003+00:002015-03-27T23:04:26.594+00:00Final Digipak and Poster<span style="font-family: Trebuchet MS, sans-serif;">This is my final digipak, CD designs and poster I have created using Photoshop.</span><br />
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<br />Lucy Hortonhttp://www.blogger.com/profile/17155722947209810483noreply@blogger.com0tag:blogger.com,1999:blog-3183545645945146730.post-19776421915477792262015-02-06T14:18:00.000+00:002015-03-27T22:56:33.530+00:00Digipak Process<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: Trebuchet MS, sans-serif;">This shows the process my digipak has gone through from start to finish. I am very pleased with my final piece as it includes the conventions of a digipak and of my artist's genre.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">First draft:</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJJqA0h8JtONbcYjFpNuaT_o1lJBstsjvIvyy7YuZ7QTR5jAjOrH4XvJYSMewr_IfqSGlcvn3s03WfM9_ReJulhmWqpniZQ7nuFP2iyH9dPLgcFLQQJFgWfmVfqqgfaUiSwLgGPblAuQo/s1600/Digipak+Draft2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Trebuchet MS, sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJJqA0h8JtONbcYjFpNuaT_o1lJBstsjvIvyy7YuZ7QTR5jAjOrH4XvJYSMewr_IfqSGlcvn3s03WfM9_ReJulhmWqpniZQ7nuFP2iyH9dPLgcFLQQJFgWfmVfqqgfaUiSwLgGPblAuQo/s1600/Digipak+Draft2.jpg" height="291" width="400" /></span></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Second draft:</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUcyxtM_oTCX50kviKIOPHXt-zDPa6FfreJrF6-LLr8I1jVXlKUc19zprvkUfcMuIPkJFr4eFu1JAsgJ49PZCjboV9J1JuuS3PVu-JsdutQ_WVahGhnCW6pPLF05xgVqajZodQuqvls4I/s1600/Digipak+Draft3+copy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Trebuchet MS, sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUcyxtM_oTCX50kviKIOPHXt-zDPa6FfreJrF6-LLr8I1jVXlKUc19zprvkUfcMuIPkJFr4eFu1JAsgJ49PZCjboV9J1JuuS3PVu-JsdutQ_WVahGhnCW6pPLF05xgVqajZodQuqvls4I/s1600/Digipak+Draft3+copy.jpg" height="291" width="400" /></span></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Third draft:</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7LHSQEqu1CvgUJrAzUgfmjQwjy4SEmoLyBD_LSgy-ZZXb1HSNz-JV1LVI3BTrUZMAlqaKKhEkXny5WAevEfcBSXaqvndGJ9G2h9XG2LfQmwn9AKKUjo0XdPxohUEr5Nh0dtO2DCnDcLQ/s1600/Digipak+Draft3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Trebuchet MS, sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7LHSQEqu1CvgUJrAzUgfmjQwjy4SEmoLyBD_LSgy-ZZXb1HSNz-JV1LVI3BTrUZMAlqaKKhEkXny5WAevEfcBSXaqvndGJ9G2h9XG2LfQmwn9AKKUjo0XdPxohUEr5Nh0dtO2DCnDcLQ/s1600/Digipak+Draft3.jpg" height="291" width="400" /></span></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Fourth draft:</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipouVi-4Ay5QPjI9d7FR1K9ECqf-2ZHssUMQmIVrAlecX2xc-0ZCiODo23XJwh4gFZhB4fswVb7bbLb-dUowhcOvElQicLu5uXiK5d8pcjtfP7OidZu77ya94CHztDKIgPEA98Nz2tdj0/s1600/Digipak+Draft4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Trebuchet MS, sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipouVi-4Ay5QPjI9d7FR1K9ECqf-2ZHssUMQmIVrAlecX2xc-0ZCiODo23XJwh4gFZhB4fswVb7bbLb-dUowhcOvElQicLu5uXiK5d8pcjtfP7OidZu77ya94CHztDKIgPEA98Nz2tdj0/s1600/Digipak+Draft4.jpg" height="291" width="400" /></span></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Final piece:</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieKPcSTTcK-KJ63ZTobLg96h5XSoIFHpiz9ueCuSLmKR-ap-WudUeRYl022mvK2iFi1ZWDWEOrXV5wOe2dnyuj9giWS_Kpln53jg3bYQWIK9iFwICYAqXPzglgJLWi7-WasFUsnAwYuSw/s1600/Digipak+FINAL.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieKPcSTTcK-KJ63ZTobLg96h5XSoIFHpiz9ueCuSLmKR-ap-WudUeRYl022mvK2iFi1ZWDWEOrXV5wOe2dnyuj9giWS_Kpln53jg3bYQWIK9iFwICYAqXPzglgJLWi7-WasFUsnAwYuSw/s1600/Digipak+FINAL.jpg" height="291" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEig4T4eaavqs4Zu8n5Nat38rhj2tyarMYiTrxpo_JzFcpcqK2zySPPygF1sMB00zRgEBY7p6vF2CRhP8UhNTJjt6xxSu5g_GKylEogvriGlksR5MnNbrt2qoz-jK-v4VSPlPoPBIjjgV80/s1600/CD+Designs2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Trebuchet MS, sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEig4T4eaavqs4Zu8n5Nat38rhj2tyarMYiTrxpo_JzFcpcqK2zySPPygF1sMB00zRgEBY7p6vF2CRhP8UhNTJjt6xxSu5g_GKylEogvriGlksR5MnNbrt2qoz-jK-v4VSPlPoPBIjjgV80/s1600/CD+Designs2.jpg" height="151" width="320" /></span></a></div>
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<br />Lucy Hortonhttp://www.blogger.com/profile/17155722947209810483noreply@blogger.com0